ViralLoop

We’re #PPGproud that our PPG DuraNEXT™ energy curable coil coatings won first place in @METALCON’s Top Products Awards. The product award winners were voted on by more than 1,100 industry professionals at METALCON’s tradeshow in Atlanta. #ProtectandBeautify

21 likes8 repliesPosted Nov 14, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product Energy

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