Wolf Tivy on Product

The problem with this policy is that it makes twitter less worthwhile for serious people. No product launches. No carefully thought-out blog posts. No science papers. No discussing the rest of the web. Only unserious echo chamber posting. Big mistake.

426 likes11 repliesPosted Nov 25, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Admits a failure or a cost, which buys trust that a polished post cannot.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Vulnerability, Loss aversion
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product Lessons

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