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The mechanics

Hook
Style
Tone
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Analysis by ViralLoop — not written by the original author.

Paul Calcraft on Founder · ViralLoop

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Post by Paul Calcraft on X

Paul Calcraft@paul_cal

Product lead & founding engineer of NotebookLM both leaving Google to work on a new startup, just a short while after NLM grabbed everyone's attention Hard not to read this as: being startuppy is really hard inside a large corp like Google, even w right skills & public acclaim

666 likes22 repliesPosted Dec 2, 2024

View the original on X Written by Paul Calcraft. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder Product Engineering

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