Simon Hattenstone on Founder

Guardian and Observer journalists are striking tomorrow & Thurs for 1st time in 53 years. I love my work, & feel incredibly sad that it's come to this. But I also feel so proud of my fellow journos who've united to resist the plan to "sell" the Obs to a loss-making startup✊🏽✊✊🏿

570 likes17 repliesPosted Dec 3, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses language that signals shared identity with a specific audience.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Turn
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: In-group signal
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

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