Joe Lonsdale on Growth

This is the correct legal and natsec decision. We cannot allow an adversary to own top US media properties, nor root access to our populace, deciding what goes viral for 100 million Americans. It has no bearing on censoring or expropriating Meta, X or any US-owned platform.

455 likes40 repliesPosted Dec 6, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth

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