Quinn Nelson on Revenue

On the one hand, why is this surprising? PayPal is a scummy company. On the other hand, if not last-click affiliate advantage, there’s no other way for Honey to generate revenue, no? I’ve never worked with Honey because I just presumed this was how it worked.

722 likes27 repliesPosted Dec 22, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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