Sam Altman on Marketing

Sam Altman@sama

it is (relatively) easy to copy something that you know works. it is extremely hard to do something new, risky, and difficult when you don't know if it will work. individual researchers rightly get a lot of glory for that when they do it! it's the coolest thing in the world.

15K likes552 repliesPosted Dec 27, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, punchy
Mechanisms: Pattern interrupt
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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