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Why it worked

The mechanics

Hook
Style
Tone
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Analysis by ViralLoop — not written by the original author.

kepano on Founder · ViralLoop

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Post by kepano on X

The accounting tool @Bench shut down with no warning 3 days before the end of the year. They had raised $110m in venture capital. The app is no longer accessible. There will be a way to export your data, but it's not available yet. File over app is not just for individuals.

Dear Bench customer,

We regret to inform you that we will be shutting down Bench services. Effective immediately, the Bench platform will no longer be accessible.

We understand this news may come as a surprise and are committed to helping you navigate this transition in the days to come. For now, please note that your Bench records will be made available for your business use in the future. As of Monday, December 30th, 2024 you will be able to retrieve your records at data.bench.co using your Bench login credentials. This portal will be available for 10 weeks until Friday, March 7th, 2025 at 5pm EST.

For continued support with your bookkeeping, we recommend exploring Kick, a modern accounting software, which has created an exclusive offer to handle your ongoing needs: kick.co/bench.

From the entire team at Bench, it has been a privilege to serve you and businesses like yours for the last 13 years. Thank you for being part of our journey. We wish you continued success in the years a

1.9K likes112 repliesPosted Dec 27, 2024

View the original on X Written by kepano. Captured Sep 4, 2026.

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More from kepano

English is now a programming language. You can write programs just by writing plainly in Obsidian, and run your program using Claude Code (or equivalent tools). Everything you previously wrote in Markdown files can be directly actionable by executing those now programs.

Your note

Private to you, and used when you remix this post.

47

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, punchy
Mechanisms: Specificity
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

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