Anand Sanwal on Revenue

Anand Sanwal@asanwal

13-year old accounting software @bench shuts down abruptly 3 days before year-end If you're a customer, ouch! Raised $104M w/the last round being $60M in 2021 A zero value here is wild Would figure the customer base, software would be worth something? But guess not

853 likes71 repliesPosted Dec 27, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Uses language that signals shared identity with a specific audience.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Context → Context → Turn shape, so the reader always knows where they are.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Context → Context → Turn
Style: Short lines with heavy white space, built to be scanned.
Tone: energetic, concrete, punchy
Mechanisms: Specificity, Social proof, In-group signal
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue Founder

Post by Anand Sanwal on X