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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Fiserv on Retail · ViralLoop

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Post by Fiserv on X

The latest Fiserv Small Business Index results are in, with retail capping off a strong holiday season. 🔗 t.co Small businesses finished strong in 2024, with almost every retail subsector showing growth.

Shown as X shows it.Open on X

4 likes40 repliesPosted Jan 6, 2025

View the original on X Written by Fiserv. Captured Sep 7, 2026.

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24

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

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