Richard Hanania on SaaS

What is the case for giving the CEO of TikTok a prominent seat at the inauguration? Even if you don't want to ban the app, why should the guy be honored? The only explanation I can think of is that this is an announcement that the administration is open to being corrupted.

809 likes73 repliesPosted Jan 16, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Contradicts something the audience already believes, which stops the scroll.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens with a question
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Pattern interrupt
Written for: SaaS founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

SaaS

Post by Richard Hanania on X