Sheel Mohnot on Revenue

Sheel Mohnot@pitdesi

Interesting that the market isn't pricing in any benefit to Meta if TikTok gets banned. They stand to gain most IMO— look at IG Reels in India after TikTok left. Competitors popped up, but Reels dominated. India became IG’s biggest market, jumped from 50M DAUs to 220M!

395 likes57 repliesPosted Jan 17, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, concrete, punchy
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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