The Kobeissi Letter on Revenue

This price action is INSANE: At 12:45 AM ET, Donald Trump's memecoin, $TRUMP, hit $10 billion in market cap. By 12:48 AM ET, the coin was worth $11.6 billion as buyers poured in. In other words, the memecoin added $1.6 BILLION in 3 MINUTES. Wow.

701 likes54 repliesPosted Jan 18, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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