Mondelēz Intl on General

Mondelēz Intl@MDLZ

OREO Twists Tastes with Post Malone! OREO is starting off the year with a twist by teaming up with Post Malone to drop a cookie in the U.S. that celebrates the “twists” in all of us – the Limited Edition Post Malone (cont) t.co

30 likes17 repliesPosted Jan 22, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

General

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