Brad Murray on Marketing

Today Google open sourced PebbleOS and it makes me incredibly happy. That codebase and that team I still have so much pride in. I remember typing `git init` during the Kickstarter campaign in 2012 and worked on it until we were acquired by Fitbit in 2016: t.co

4.2K likes58 repliesPosted Jan 27, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Announcement
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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