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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

The Hershey Company on Marketing · ViralLoop

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Post by The Hershey Company on X

The Hershey Company@HersheyCompany

🌋🏈 REESE’S is turning up the heat for this weekend’s Big Game with a new ad featuring REESE’S Chocolate Lava Big Cup: t.co Watch the ad and make REESE’S the MVP of the Big Game by voting on USA TODAY’s Ad Meter platform: t.co #SuperBowl

29 likes15 repliesPosted Feb 7, 2025

View the original on X Written by The Hershey Company. Captured Sep 7, 2026.

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20

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Product

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