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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Mondelēz Intl on General · ViralLoop

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Post by Mondelēz Intl on X

Mondelēz Intl@MDLZ

For the first time ever, Ritz Crackers is stepping onto the screen at the Big Game this weekend, showing up like never before with a bold and lighthearted approach! #SaltyClub

Shown as X shows it.Open on X

16 likes4 repliesPosted Feb 7, 2025

View the original on X Written by Mondelēz Intl. Captured Sep 7, 2026.

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12

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: energetic
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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