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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by New York Mag Union on X

New York Mag Union@NYMagUnion

📣📣WE HAVE A DEAL!📣📣 Last week, @NYMagUnion reached a tentative agreement with New York Magazine and Vox Media. We could not be prouder of our members who made it clear they were ready to withhold their labor if @VoxMedia didn’t meet them with a fair contract.

WE HAVE A DEAL

347 likes4 repliesPosted Feb 11, 2025

View the original on X Written by New York Mag Union. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, corporate
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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New York Mag Union on Revenue · ViralLoop