Brendan Darr on Revenue

You’re telling me you raise the price of your service $20 over the course of 18 months and now we are losing CBS heading into March Madness? And the best we are getting is a credit to use on Paramount+? Jesus christ, why must everything get significantly worse every year.

365 likes10 repliesPosted Feb 13, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy, corporate
Mechanisms: Specificity, Loss aversion
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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