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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Bristol Myers Squibb on Science · ViralLoop

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Post by Bristol Myers Squibb on X

Bristol Myers Squibb@bmsnews

#MEDIA: Announcing the final analysis of OS from the CheckMate -816 trial evaluating our #immunotherapy used in combination with chemotherapy regimen as neoadjuvant treatment of resectable non-small cell #lungcancer. #NSCLC #LCSM t.co

42 likes13 repliesPosted Feb 19, 2025

View the original on X Written by Bristol Myers Squibb. Captured Sep 7, 2026.

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21

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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