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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Jake Chervinsky on Marketing · ViralLoop

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Post by Jake Chervinsky on X

Jake Chervinsky@jchervinsky

Everyone hoped the new SEC would end its regulation by enforcement campaign against crypto, but it’s still mind-blowing to see it happen like this. The agencies almost never walk away from litigation without at least extracting a face-saving settlement. This is total victory ✌️

615 likes35 repliesPosted Feb 21, 2025

View the original on X Written by Jake Chervinsky. Captured Sep 4, 2026.

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38

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

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More from Jake Chervinsky

Jake Chervinsky

It's great to see the SEC move forward with Reg Crypto, which (among other things) would create exemptions for public token sales and a safe harbor from "investment contract" classification. This is a critical step toward clarity for the crypto industry and not one day too soon.

Jake Chervinsky

A stunning victory for crypto in the Fifth Circuit 🔥 The court held that immutable smart contract protocols are not "property" subject to sanctions "because they are not capable of being owned" and struck down OFAC's 2022 designation of Tornado Cash. Decentralization wins 🎆

Jake Chervinsky

3/ This is a disappointing outcome, especially since hopes ran high after oral argument in January. But it's only the beginning — not the end — of the SEC's case against Coinbase specifically, as well as its campaign to attack crypto generally. We all live to fight another day.