Tom Harwood on Revenue

Tom Harwood@tomhfh

BREAK: Absolutely horrific news for iPhone users in the UK. Apple is removing its highest level data security tool from customers in the UK, after the government demanded access to user data. This is a move that Apple has never made before in any market.

65K likes3K repliesPosted Feb 21, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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