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Why it worked

The mechanics

Hook
Style
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Analysis by ViralLoop — not written by the original author.

Scott Helme on Product · ViralLoop

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Post by Scott Helme on X

Scott Helme@Scott_Helme

This is a concerning day. Whilst I had Advanced Data Protection enabled, Apple said I "will eventually need to disable this security feature”… The UK Government are compelling Apple, and myself, to disable a security feature that protects my data in the cloud!

357 likes35 repliesPosted Feb 21, 2025

View the original on X Written by Scott Helme. Captured Sep 4, 2026.

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34

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

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