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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Tim Cook on X

Tim Cook@tim_cook

As a proud American company, we're thrilled to continue to make significant investments in the US. Today, we’re announcing a $500 billion commitment to support American innovation, advanced manufacturing, and high tech job creation. t.co

69K likes4.8K repliesPosted Feb 24, 2025

View the original on X Written by Tim Cook. Captured Sep 4, 2026.

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76

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Mechanisms: Specificity
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Many talented people over the past few years were declined an offer or even an interview @xAI. My apologies. @BarisAkis and I are going through the company interview history and reaching back out to promising candidates.

Evanosaurus “Unrawrl Engine 5.8” Rex

guess who got laid off today! 🫠 i am genuinely so confused and bewildered like, i spent the past week debugging the rivalry system while recovering from pneumonia and just in the past few days i’ve had multiple directors tell me how much they appreciate everything i do

Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

Kamala Harris has and will interview with: -Howard Stern -Rickey Smiley -Call Her Daddy -Matt Barnes & Stephen Jackson (All The Smoke) -Oprah -60 Minutes -The View -Stephen Colbert -Dana Bash/CNN -Stephanie Ruhle/MSNBC -Univision But I’m told she isn’t doing media. 🙄

Derek Buitenhuis

Reviving this account to say: Almost everyone at Vimeo was laid off yesterday, including the entire video team. If you're looking for talented engineers, there are a few on the market. Sucks to see something I built killed by private equity in a technology company skin suit.

We won. Starmer abandons plans for compulsory Digital ID. This is a HUGE win. Well done to EVERYONE who has been fighting - from all political parties and none. A team effort. It proves that we can make progress when we come together to fight this appalling Labour Government.

More from Tim Cook

As part of our $600B commitment, Mac mini will be produced in the US for the first time later this year! We're accelerating our progress even further— producing more AI servers and opening an all-new Apple Advanced Manufacturing Center for hands-on training.

Apple’s American-made advanced servers are now shipping from our new Houston facility to Apple data centers! These servers will help power Private Cloud Compute and Apple Intelligence, as part of our $600 billion US commitment.

So happy to be back in Singapore! Brilliant photographer @leeyikkeat showed me around the beautiful Gardens by the Bay. Seeing this iconic spot through the lens of YK’s iPhone 15 Pro Max, made it even more special.

Tim Cook on Hiring · ViralLoop