ViralLoop

Today, The Mill was put into administration and shut down after 35 years. They are the company responsible for the VFX of around 150 episodes of #DoctorWho, SJA and Torchwood. I also lost my job after nearly 2 years of working at the Mill as a compositor today. Devastated.

3.9K likes136 repliesPosted Feb 24, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Draws on direct first-hand experience, which earns the right to make the claim.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Announcement
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Authority
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

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