Matt Stoller on Hiring

Apple is announcing it will invest $500 billion in the U.S. and create 20,000 jobs. That's $25 million per job. I smell bullshit.

628 likes70 repliesPosted Feb 24, 2025

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Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Analysis by ViralLoop — not written by the original author.