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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Brown-Forman on X

Brown-Forman@brownforman

Brown-Forman Reports Year-to-Date Fiscal 2025 Results; Reaffirms Full Year Growth Outlook t.co

4 likes29 repliesPosted Mar 5, 2025

View the original on X Written by Brown-Forman. Captured Sep 7, 2026.

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21

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Ends on a short line that is easy to quote and repeat.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Tailwind lays of 75% of their team. the reason is so ironic: > their css framework became extremely popular w AI coding agents, 75m downloads/mo > that meant nobody would visit their docs where they promoted paid offerings > resulting in 40% drop in traffic & 80% revenue loss

Apple Q1 revenue is $124.3 Billion. 2022 Q1 revenue was $123.9 Billion. 0.3% revenue growth over 3 years. (We’ve had ~15% inflation since then) iPhone sales are negative YoY. This is not a growth company. $AAPL

In FY26, over 200 million new players came to XBOX and our games, but our business did not grow with our audience. We need to close that gap by investing in what players value. That will take time, but we expect to return to growth by the end of FY27.

Woah, $SPCX acquired Cursor for $60B. I did not think it was worth that much… Maybe network effect or data for improving models became invaluable? I’m sure Elon has a plan in mind, the Twitter acquisition paid extreme dividends.

AI was seasonal in 2024-2025. Growth decelerated during the summer (students/people work less is the theory) and reaccelerated after Labor Day. This year, AI accelerated in July/August led by OpenAI, Grok and open-source. And today is the first time I’ve ever seen this:

Netflix rejected a $12M offer from Bezos in 1999. Blockbuster "laughed [Netflix] out of the room" when Netflix offered to sell to them for $50M. Today they announced their acquisition of Warner Bros, and have a market cap of $426B.

Brown-Forman on Growth · ViralLoop