Sebastiaan de With on Hiring

Sebastiaan de With@sdw

Ex-MobileMe team here. This was a brutal time. It was so bad that when he presented iCloud onstage, Steve said “I know what you’re thinking: why should I trust them? They're the ones who gave us MobileMe!”

1.5K likes28 repliesPosted Mar 13, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

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