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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Jason Phang on AI · ViralLoop

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Post by Jason Phang on X

Jason Phang@zhansheng

🧵I’m excited to share not one but two research papers, written jointly by researchers from OpenAI and the @medialab at MIT. We try to answer the following question: How do interactions with AI chatbots affect people’s social and emotional well-being?

873 likes29 repliesPosted Mar 21, 2025

View the original on X Written by Jason Phang. Captured Sep 4, 2026.

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40

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a question, which is the most reliable way to turn readers into repliers.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

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