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Post by Tyler Austin Harper on X

Tyler Austin Harper@Tyler_A_Harper

I call this rhetorical move The Jordan Peterson: where you take a sensible position that is straightforwardly good advice (“stand up straight and look people in the eye”) and justify it through a completely unhinged explanatory framework (“because lobster mating rituals”).

6.1K likes74 repliesPosted Mar 22, 2025

View the original on X Written by Tyler Austin Harper. Captured Sep 4, 2026.

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55

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Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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Tyler Austin Harper on Lessons · ViralLoop