scott budman on Marketing

If you’re worried about your data on 23andMe: Here’s how to delete your DNA data on the site: 1. Sign in, go to “Settings.” 2. Go to "Delete Your Data.” You can download a copy of your data first. 3. Confirm DOB, and click “confirm.”

304 likes27 repliesPosted Mar 24, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → List
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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