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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Tim Sweeney on X

Tim Sweeney@TimSweeneyEpic

A good catch by France. Apple could have used App Tracking Transparency as a helpful service for users and developers, but instead built useless scare screens as an anticompetitive weapon to benefit its ad business and harm competition. t.co

158 likes16 repliesPosted Mar 31, 2025

View the original on X Written by Tim Sweeney. Captured Sep 4, 2026.

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28

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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More from Tim Sweeney

Is this the "fair competition" praised by recent articles? If a store with dominant market share taking a 30% cut can bully developers into not passing on savings to customers on competing stores with lower fees, then competition doesn't stand a chance.

Google is opening up Android all the way with robust support for competing stores, competing payments, and a better deal for all developers. So, we've settled all of our disputes worldwide. THANKS GOOGLE!

AI Darth Vader in Fortnite last year and now Gemini's pure world model show how fast AI is evolving. We'll see constant leapfrogging between engine centric AI and world model centric AI until they come together for maximum effect.

World models have huge advantages in vast knowledge of the world and ability to mash up varied content and styles. Engines have huge advantages in a stable representation of the world, reproducible simulation, and GPU and power efficient rendering.

Justifiable costs? Likely $10's to $100's per app review, not a percentage of developer revenue. This is the beginning of true, untaxed competition in payments worldwide on iOS.

Big yikes: Google will confiscate, for itself, all profits made from AI content on YouTube. AI should be a tool for enhancing human creativity and opportunity. Now Google has made it plain that they see it solely as a means to take from creators for themselves.

Tim Sweeney on Marketing · ViralLoop