Gergely Orosz on Founder

These are damning allegations against the exec team of Deel - one of the hottest payroll providers in the industry, valued at $12B. Competing startup Rippling has proof that Deel had an insider spy reporting to Deel execs as a way to win business from Rippling. Unbelievable

227 likes8 repliesPosted Apr 2, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Mechanisms: Specificity, Social proof
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

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