Lance McDonald on Energy

"we made a program that vaguely and inaccurately imagines what it might look like if you were playing quake 2 right now! It requires all the same equipment you could instead use to actually play quake 2, but requires a billion times more electricity. Check it out!!"

7K likes40 repliesPosted Apr 6, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Contradicts something the audience already believes, which stops the scroll.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, corporate
Mechanisms: Pattern interrupt
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Energy

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