Josh Hawley on Marketing

Turns out Meta was targeting vulnerable users—like expectant mothers—with distressing ads If that doesn't spell morally bankrupt, then I don't know what does

19K likes428 repliesPosted Apr 9, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Promises an answer and holds it back, which pulls the reader down the post.
Opens a question in the reader’s mind and withholds the answer until later.
Contradicts something the audience already believes, which stops the scroll.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Promises an answer it withholds
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Curiosity gap, Pattern interrupt
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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