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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Capital One on Revenue · ViralLoop

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Post by Capital One on X

Capital One@CapitalOne

We're pleased to share that we've received all regulatory approvals for the acquisition of @Discover and look forward to closing the deal soon. Please use Capital One and Discover customer service channels as usual. Visit t.co for the latest.

158 likes0 repliesPosted Apr 18, 2025

View the original on X Written by Capital One. Captured Sep 7, 2026.

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26

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Announcement
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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