Ryan Broderick on Marketing

I guess I just didn't fully grasp how many losers there are in the world. Like I knew there were a lot of losers out there, but the amount of losers that would have to exist to, one, make this product feasible and, two, to make this ad's existence possible is hard to process.

23K likes60 repliesPosted Apr 21, 2025

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Product

Post by Ryan Broderick on X