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Post by Mark Gurman on X

Mark Gurman@markgurman

Judge tells Apple to stop charging commissions on purchases made outside of the App Store (currently 27% cut) and says the company’s VP of Finance Alex Roman lied under oath. She says Phil Schiller didn’t want to take a % on out-of-store purchases but was overruled by CEO & CFO.

1.1K likes24 repliesPosted Apr 30, 2025

View the original on X Written by Mark Gurman. Captured Sep 4, 2026.

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Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

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Why it worked

Contradicts something the audience already believes, which stops the scroll.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Pattern interrupt
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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Marjorie Taylor Greene 🇺🇸

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𝖦𝗋𝗂𝗆𝖾𝗌 ⏳

Suddenly concocting anti Indian energy out of nowhere is embarrassing yall. Also, they were clear they planned to do this. My step dad's Indian, I had a fire childhood in a half Indian household. Indian culture jives very well w western culture.

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More from Mark Gurman

A more aspirational version championed by Apple’s design team used even more glass, instead of metal, but was scrapped early on. The company encountered problems connecting glass panels together. The design didn’t hold up when Apple had to figure out how to mass-produce it.

In September, Apple is poised to debut its first foldable iPhone, a device that’s expected to cost $2,000-plus. A monthly price of somewhere between $60 and $70 for that phone will seem a lot more palatable.

Also in Power On: Major shortages hit the MacBook Air amid the memory and silicon crunch, with many new orders now not arriving until September. Apple appears to be prioritizing sales now of the entry level MacBook Pro. t.co

Looking ahead, there is ongoing work on a bigger rethink to the Apple Watch, but I wouldn’t expect that to arrive for another year or two. And Apple is still moving toward getting a blood-sugar feature to the market this decade, making good on a project conceived in the Jobs era.

Apple is also planning M5 Pro + M6 Mac mini and M5 Max + M5 Ultra Mac Studio, but their configurations and release timing are fairly tied to the memory shortage. Current models don’t ship for three months.

Mark Gurman on Energy · ViralLoop