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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Tim Sweeney on Hiring · ViralLoop

Post by Tim Sweeney on X

Tim Sweeney@TimSweeneyEpic

The “small developer trade organization” con job that Apple funds to work against the interests of small developers is hosting an event. Get this — they have named it “AppCon”. A kernel of truth in a sea of lies!

454 likes30 repliesPosted May 5, 2025

View the original on X Written by Tim Sweeney. Captured Sep 4, 2026.

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36

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

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Derek Buitenhuis

Reviving this account to say: Almost everyone at Vimeo was laid off yesterday, including the entire video team. If you're looking for talented engineers, there are a few on the market. Sucks to see something I built killed by private equity in a technology company skin suit.

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More from Tim Sweeney

Is this the "fair competition" praised by recent articles? If a store with dominant market share taking a 30% cut can bully developers into not passing on savings to customers on competing stores with lower fees, then competition doesn't stand a chance.

Google is opening up Android all the way with robust support for competing stores, competing payments, and a better deal for all developers. So, we've settled all of our disputes worldwide. THANKS GOOGLE!

AI Darth Vader in Fortnite last year and now Gemini's pure world model show how fast AI is evolving. We'll see constant leapfrogging between engine centric AI and world model centric AI until they come together for maximum effect.

World models have huge advantages in vast knowledge of the world and ability to mash up varied content and styles. Engines have huge advantages in a stable representation of the world, reproducible simulation, and GPU and power efficient rendering.

Justifiable costs? Likely $10's to $100's per app review, not a percentage of developer revenue. This is the beginning of true, untaxed competition in payments worldwide on iOS.

Big yikes: Google will confiscate, for itself, all profits made from AI content on YouTube. AI should be a tool for enhancing human creativity and opportunity. Now Google has made it plain that they see it solely as a means to take from creators for themselves.