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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Zac Bowden on Product · ViralLoop

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Post by Zac Bowden on X

Zac Bowden@zacbowden

Microsoft is launching two new Surface PCs today! The Surface Pro 12-inch and Surface Laptop 13-inch ship May 20. The Surface Pro 12-inch is the most interesting. It has a new design with built-in pen charging and uniform bezels, and it's just $799! t.co

365 likes31 repliesPosted May 6, 2025

View the original on X Written by Zac Bowden. Captured Sep 4, 2026.

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34

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic
Mechanisms: Specificity
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

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Instagram has unveiled Instants. The new feature allows users to share uneditable photos with their close friends and mutual followers. Instants disappear after being seen, (and after 24 hours), and cannot be screenshotted by others.

Kareem Rifai 🌐

Dismantling Twitter's best feature, Community Notes, because the truth and correcting Russian propaganda is inconvenient. This is after he spent years proudly taking ownership of the program despite it being invented before he purchased the platform.

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I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.

This is Claude Sonnet 4.6: our most capable Sonnet model yet. It’s a full upgrade across coding, computer use, long-context reasoning, agent planning, knowledge work, and design. It also features a 1M token context window in beta.

More from Zac Bowden

2014: - Windows Phone in third place - Microsoft buys Nokia 2015: - Big layoffs - Cancels hardware 2017: - Windows Phone is abandoned 2023: - Xbox in third place - Microsoft buys Activision 2024: - Big layoffs - Closes studios