Jason Mikula on Growth

Wow: Chime spent about $1.4 BILLION on marketing from 2022-2024, or 35% of rev, ending '24 w/8 million users. CAC for 2023-2024 was $356 v ARPU of $212-$245. Hard to make money when you're filling up a leaking bucket...

373 likes41 repliesPosted May 14, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Specificity, Social proof
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth Marketing

Post by Jason Mikula on X