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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Brave on Engineering · ViralLoop

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Post by Brave on X

We encourage any developers disrupted by the retiring of Bing's API to test the Brave Search API. Our API is more than capable to fill the gap left as Microsoft closes the door for its customers. Get started with our API here: t.co

185 likes6 repliesPosted May 14, 2025

View the original on X Written by Brave. Captured Sep 4, 2026.

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28

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Engineers and technical teams

Analysis by ViralLoop — not written by the original author.

Topics

Engineering Revenue

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