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The mechanics

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Analysis by ViralLoop — not written by the original author.

Mark Gurman on Retail · ViralLoop

Post by Mark Gurman on X

Mark Gurman@markgurman

Apple: We asked that Epic Sweden resubmit the app update without including the US storefront of the App Store so as not to impact Fortnite in other geographies. We did not take any action to remove the live version of Fortnite from alternative distribution marketplaces in the EC

1.4K likes54 repliesPosted May 16, 2025

View the original on X Written by Mark Gurman. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Brian Armstrong

Coinbase just became the first and only crypto company to join the S&P 500. This milestone represents what the true believers, from retail investors to institutional investors to our employees and partners, knew all along. Crypto is here to stay.

Amazon has announced they're phasing out their checkout-less grocery stores. The "Just Walk Out" technology, which was labeled as automatic, was actually 1,000+ Indian employees monitoring you as you walked through the store. t.co

Having GoG as a private entity rather than dealing with shareholders of CD PROJEKT is only a good thing for customers and gamers If GoG can refocus and make a Linux version of Galaxy while also creating a better storefront/platform for congregating game libraries, its a win imo

Valve is doing a great job building a true gaming ecosystem with a unified OS that spans multiple devices. If they lean into retail expansion and ramp up marketing, they could really break out of the niche space they currently occupy in hardware and compete with the big 3.

Can confirm Pokopia is a hit for Nintendo (& Koei Tecmo + Game Freak) Sold out at retail (retailers underestimated demand), record digital sales uptake, visible boost to Switch 2 hardware sales at retailers. Looks like the system seller they needed in H1 2026.

I talked recently to the founder of an AI startup, and he was as effusive about Nvidia as a retail investor. Their moat is not only large but was also very cleverly constructed over a long period of time.

More from Mark Gurman

A more aspirational version championed by Apple’s design team used even more glass, instead of metal, but was scrapped early on. The company encountered problems connecting glass panels together. The design didn’t hold up when Apple had to figure out how to mass-produce it.

In September, Apple is poised to debut its first foldable iPhone, a device that’s expected to cost $2,000-plus. A monthly price of somewhere between $60 and $70 for that phone will seem a lot more palatable.

Also in Power On: Major shortages hit the MacBook Air amid the memory and silicon crunch, with many new orders now not arriving until September. Apple appears to be prioritizing sales now of the entry level MacBook Pro. t.co

Looking ahead, there is ongoing work on a bigger rethink to the Apple Watch, but I wouldn’t expect that to arrive for another year or two. And Apple is still moving toward getting a blood-sugar feature to the market this decade, making good on a project conceived in the Jobs era.

Apple is also planning M5 Pro + M6 Mac mini and M5 Max + M5 Ultra Mac Studio, but their configurations and release timing are fairly tied to the memory shortage. Current models don’t ship for three months.