Josh Miller on Marketing

Josh Miller@joshm

Tension at Google I/O: Clearly freaked abt young people switching to ChatGPT, but Sundar can’t buy Instagram like Zuck. Throwing everything at it. But don't hurt Search Ads! Gemini in Chrome? $20/mo + must manually flip on in Settings (designed for <1% usage). Tricky situ!

1.3K likes52 repliesPosted May 21, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic, punchy
Mechanisms: Specificity, Pattern interrupt
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

Post by Josh Miller on X