Dan Lamothe on Hiring

"The most transparent DoD in U.S. history," as @SecDef @PeteHegseth and his team calls itself, cracks down on media access again. I've been on this beat 17 years through numerous administrations. Never seen anything like this. One briefing all year. None again this week.

783 likes58 repliesPosted May 23, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

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