Harry Cole on Hiring

Delighted my friend @JackElsom is the new Political Editor of the Sun… a brilliant hack who will lead a brilliant team Never Mind the Ballots is going to fly with @kateferguson4 and top deputy @ryansabey will shine on economics beat Very proud to hand over reins after 5 years

200 likes14 repliesPosted Jun 4, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Draws on direct first-hand experience, which earns the right to make the claim.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Authority
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

Post by Harry Cole on X