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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Alex Sherman on Lessons · ViralLoop

Post by Alex Sherman on X

Alex Sherman@sherman4949

You’re going to hear a lot of flowery language out of WBD executives today, but the reason they’re splitting the company is they failed to convince Wall St that merging Discovery and WarnerMedia created any significant value relative to the debt that hovered over the company.

252 likes6 repliesPosted Jun 9, 2025

View the original on X Written by Alex Sherman. Captured Sep 4, 2026.

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30

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Addresses the reader directly, so it reads as written for them.
Opens a question in the reader’s mind and withholds the answer until later.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Speaks directly to you
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Curiosity gap
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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Tomi 🇺🇦🇫🇮🇪🇺

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More from Alex Sherman

Quick lesson on breakup fees: If regulators block the Netflix/WBD deal, Netflix pays $5.8b to WBD. If Paramount tops a Netflix bid and WBD goes with Paramount instead, WBD pays Netflix $2.8b.

One thing we learned today is the Ellison family really totally behind the Paramount bid -- while the Ellisons are committing $12b in financing, $24b(!) comes from Middle East SWFs -- literally double the amount of the Ellison family. Paramount definitely didn't lead with that.

NBA update: The league continues to hold talks with Warner Bros Discovery on striking a deal, but what's most likely to happen is the NBA signs papers with NBCUniversal and forces $WBD to match. What happens then could become a legal matter. Story here: t.co

A new detail from the Netflix/Raw deal: For Netflix subs that don't get ads (the vast majority of y'all)... Raw matches will be scripted around commercial breaks. So you'll get some non-important match action (sustained headlocks!) instead of commercials. You won't get ads.

Netflix crosses the rubicon! It has reached a 10 year deal to stream WWE's Raw for more than $5 billion. Netflix takes the jump into sports/live entertainment. t.co