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The mechanics

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Post by Alex Sherman on X

Alex Sherman@sherman4949

You’re going to hear a lot of flowery language out of WBD executives today, but the reason they’re splitting the company is they failed to convince Wall St that merging Discovery and WarnerMedia created any significant value relative to the debt that hovered over the company.

252 likes6 repliesPosted Jun 9, 2025

View the original on X Written by Alex Sherman. Captured Sep 4, 2026.

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30

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Addresses the reader directly, so it reads as written for them.
Opens a question in the reader’s mind and withholds the answer until later.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Speaks directly to you
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Curiosity gap
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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I forgot about this stupid shit but imagine if they poured $80 billion into feeding the hungry instead of this failed cartoon universe that nobody wanted

European Commission

Today, we fined X for non-compliance with transparency obligations under the DSA. We're holding X accountable for: 🔹Deceptive design of its ‘blue checkmark’ 🔹Lack of transparency of its advertising repository 🔹Failure to provide access to public data for researchers ↓

Let’s sum things up recently with PlayStation - Increased PS5 Prices - Removed over 500 movies/TV shows from PS Store - Still wants to Focus on live service games after a whole generation of failure with them - Closed Bluepoint - Stop Disc Production in Jan 2028 What a joke…

Dear @washingtonpost You have done more damage with this failure than you can possibly imagine and you have managed at one of the most critical moments in our history to fail not only your readers but also this country. It's pathetic and nothing can explain or justify it away.

Zuck out Page out Brin out Thiel out Elon out The most successful tech founders of all time have now exited the failed state of California. You shouldn’t move there for tech. And if you are there, you should leave. The future is the decentralized Internet.

Tomi 🇺🇦🇫🇮🇪🇺

More information about the operation of the Finnish authorities on Christmas Day: Shortly after the cable failure was discovered, Finnish police high readiness unit landed on the Eagle S ship by air and took over the bridge. Crew didn't have time to react this time.

More from Alex Sherman

Quick lesson on breakup fees: If regulators block the Netflix/WBD deal, Netflix pays $5.8b to WBD. If Paramount tops a Netflix bid and WBD goes with Paramount instead, WBD pays Netflix $2.8b.

One thing we learned today is the Ellison family really totally behind the Paramount bid -- while the Ellisons are committing $12b in financing, $24b(!) comes from Middle East SWFs -- literally double the amount of the Ellison family. Paramount definitely didn't lead with that.

NBA update: The league continues to hold talks with Warner Bros Discovery on striking a deal, but what's most likely to happen is the NBA signs papers with NBCUniversal and forces $WBD to match. What happens then could become a legal matter. Story here: t.co

A new detail from the Netflix/Raw deal: For Netflix subs that don't get ads (the vast majority of y'all)... Raw matches will be scripted around commercial breaks. So you'll get some non-important match action (sustained headlocks!) instead of commercials. You won't get ads.

Netflix crosses the rubicon! It has reached a 10 year deal to stream WWE's Raw for more than $5 billion. Netflix takes the jump into sports/live entertainment. t.co

Alex Sherman on Lessons · ViralLoop