Philip Morris International on General

Philip Morris International@InsidePMI

38.9 billion illicit cigarettes were consumed across the EU in 2024. That’s nearly 1 in 10 cigarettes. Counterfeit consumption alone rose by 20.2% in just one year. Illicit trade isn’t just a black-market issue; it’s a threat to public health, public security, and

22 likes1 repliesPosted Jun 11, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

General

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