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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by David Folkenflik on X

David Folkenflik@davidfolkenflik

Veteran photographer Michael Nigro was shot in the head with a non-lethal bullet while covering anti-ICE protests in LA. "It felt very very intentional," Nigro tells NPR, "a chilling effect to convince us to go away." Other reporters say they have been targeted too. 1/2

12K likes266 repliesPosted Jun 16, 2025

View the original on X Written by David Folkenflik. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

(((Charles Fishman))) 💧

The Washington Post laid off its entire award-winning photo staff. Every photographer, fired. The WaPo photo staff has won 5 Pulitzers, including as recently as 2019. With a newsroom that still has 300 journalists, how do you produce a daily report with…no photographers? —>

Culture Crave 🍿

McDonald's has released an AI-generated Christmas ad The studio behind it says they 'hardly slept' for several weeks while writing AI prompts and refining the shots — 'AI didn't make this film. We did' Comments have been turned off on YouTube

Tourette’s campaigner John Davidson shouted the N-word while Michael B. Jordan and Delroy Lindo were on stage at the BAFTA Film Awards Host Alan Cumming thanked the audience for their understanding after several outbursts throughout the event t.co

was at the BAFTA Awards (Im here rn actually). John Davidson had been involuntary ticking before the show started, and throughout. All guests were made aware before the show started and throughout why. I actually think the film “I swear” depicts and educates on this perfectly.

CALL TO ACTIVISM

🚨IT’S A SICKENING CULT: Fox News’ Kayleigh McEnany says Melania should be nominated for an Oscar. Meanwhile, the film now holds the lowest rating in history on IMBD, making it the worst rated film of ALL TIME on the site.

I know you're all getting mighty tired of seeing typography on your timeline today! But here's a pretext.js demo that (hopefully) isn't a crime against justification and indentation.

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The US Agency for Global Media, which Lake is running, had offered Abramowitz job over a handful of people at shortwave radio site in NC - and moved to fire him when he turned that down. She has gutted VOA by firing hundreds of contractors and put hundreds staffers on paid leave

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Opposing attys ask for adjournment of hacking case until tomorrow AM. Judge questions reasoning. News U.K. attorney Anthony Hudson cites a “very substantial sum” for settlement that he says would *not* be available should trial start.

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Statement from NBC about the SNL fracas: We accommodated the Trump campaign’s request for equal time consistent with our regulatory obligations. (Background: Trump spots appeared in Nascar and post-game NFL broadcasts.)

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Mini update: The furor at the WaPo is such that its chief tech officer is getting engineers to block Qs about its decision to not make an endorsement pm the Post's own AI site search, This according to internal WP correspondence I've reviewed

David Folkenflik on Creative · ViralLoop